Archive for the ‘Marketing’ Category

1MarYour Photography Marketing Big Promise

Your Photography Marketing Big Promise What makes you so special? In this short five minute video, we’ll discuss the process and reasoning behind defining what business you’re really in – and what makes you and your business different than everyone else.  CLICK HERE TO WATCH THE VIDEO

23FebYour Photography Marketing Voice

A Major Tip for Developing Your Photography Marketing Voice If you’ve been around the Portrait Expert for any length of time I think you’d agree, most everything I write here is in my particular – often sarcastic – voice. To get the most from your social media and traditional marketing efforts it’s important your potential [...]

23FebYour Photography Marketing Call to Action

Build Your Photography Business by Telling Your Clients What You Want Them to Do Including a call to action in every piece of your photography marketing is vital to improving your marketing results. In this short – just over four minute – video, we discuss the reasoning behind using a call to action in all [...]

23FebCharitable Photography – Doing a Photo Booth for Fun & Profit

Charitable Photography – The Perfect Marketing Opportunity Had a question recently from a member who’s been asked to provide a photo booth for a local celebratory event. They have some ideas on what they’d like to provide but needed help with how to make it profitable for themselves. ALWAYS the key – charitable or not. [...]

4JanGarage Portraits Almost Here

I am super-pumped about the upcoming release of my new E-book, Garage Portraits. It seems like I’ve been working on it forever! I just put the finishing touches on the individual E-book covers and thought I’d give everyone a sneak peek. First there’s the new logo which, if I say so myself, is pretty awesome. [...]

14DecStanding Out – by Being Remarkable

Is your business remarkable? Are your images? Is your service? Is the fact you charge one large up front fee and let your clients have their images printed where ever they want – something that is worth remarking about? Maybe. Food for thought. Yeah it’s 17 minutes long – but it’s Seth Godin – and [...]

14DecTreat it Like a Business and Portrait Photography Pays the Bills – and Then Some

by: Dave Meir – The Portrait Expert My career in portrait photography has come full circle. Starting in the basement of my home where I photographed 25 high school seniors in my first year. Then moving to a storefront studio where, at our peak, we were doing 350 seniors a year. And now back to [...]