Archive for the ‘Marketing & Advertising’ Category

1MarYour Photography Marketing Big Promise

Your Photography Marketing Big Promise What makes you so special? In this short five minute video, we’ll discuss the process and reasoning behind defining what business you’re really in – and what makes you and your business different than everyone else.  CLICK HERE TO WATCH THE VIDEO

4JanGarage Portraits Almost Here

I am super-pumped about the upcoming release of my new E-book, Garage Portraits. It seems like I’ve been working on it forever! I just put the finishing touches on the individual E-book covers and thought I’d give everyone a sneak peek. First there’s the new logo which, if I say so myself, is pretty awesome. [...]

14DecStanding Out – by Being Remarkable

Is your business remarkable? Are your images? Is your service? Is the fact you charge one large up front fee and let your clients have their images printed where ever they want – something that is worth remarking about? Maybe. Food for thought. Yeah it’s 17 minutes long – but it’s Seth Godin – and [...]

12DecChange Continues – What’s Right for Your Business

A short video (as short as I can make them) blog post about change – and a continuation of last weeks discussion of what we are selling; paper or experiences. I encourage everyone to chime in with their two cents!;-) or three or four. Happy holidays!

23FebSelling Yourself

So I wish I were as smart as Bob Bly – and able to put words to paper as well. No sens in my rehashing this topic when he says it so well. And oh by the way – the fact he used “photographer” as an example is happy coincidence – I didn’t ad it [...]

17FebMore Help with Your USP

For those of you interested in creating a killer marketing campaign that will bring business to your door – I thought you might enjoy this follow up to Bob Bly’s USP article I posted the other day. Great stuff here!!! In my last article, I showed you how to create for your business a Unique [...]

15FebDevelop Your Own USP

I subscribe to a variety of on-line newsletters and Bob Bly’s is one of the best. With his permission I’m reprinting on of his articles here. I’ve talked about this in blog posts and newsletters but it’s always good to hear it from someone else. If you like Bob’s stuff be sure to visit his [...]