Be a Photography Expert – Simply Make the Decision Becoming a photography expert is considerably easier than one might imagine. You simply decide. If that one line were the extent of this article – and you pondered it long enough – you’d understand the weight of the advice. It is that simple. It’s been said [...]
Your Photography Marketing Big Promise What makes you so special? In this short five minute video, we’ll discuss the process and reasoning behind defining what business you’re really in – and what makes you and your business different than everyone else. CLICK HERE TO WATCH THE VIDEO
High Key Portraits Minus the Studio I have to admit I struggled a little with high key portrait lighting in my Garage Portraits business model this year. Part of it was in my own head – thinking I was taking too long getting it set up correctly. But the thing is – once you have [...]
A Major Tip for Developing Your Photography Marketing Voice If you’ve been around the Portrait Expert for any length of time I think you’d agree, most everything I write here is in my particular – often sarcastic – voice. To get the most from your social media and traditional marketing efforts it’s important your potential [...]
Build Your Photography Business by Telling Your Clients What You Want Them to Do Including a call to action in every piece of your photography marketing is vital to improving your marketing results. In this short – just over four minute – video, we discuss the reasoning behind using a call to action in all [...]
Charitable Photography – The Perfect Marketing Opportunity Had a question recently from a member who’s been asked to provide a photo booth for a local celebratory event. They have some ideas on what they’d like to provide but needed help with how to make it profitable for themselves. ALWAYS the key – charitable or not. [...]
Had a question recently from a member who needed some help with cropping their images. While it may be second nature to many of you there are numerous options to consider so I created a short video. If you have questions by all means let me know. We’ll also add this to the Photoshop Lessons [...]